Why launch in DenmarkCurrently advantageous tax system for EV's Climate and environmentally conscious Government Mature in Sustainable energy - 20% wind energy High taxes on cars and petrol Short distances Educated population ready for change 3 3
CEO Jens Moberg Green Grid Symposion
Electricle Vehichles
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Better Place – the company
Founded by Shai Agassi in 2007 $200 million in initial venture capital + 350 USD HSBC Headquarters in Palo Alto, CA. R&D in Tel Aviv, Israel Operating companies in Israel, Denmark, Australia About 250 employees globally 2 Better Place is the global provider of electric vehicles services, accelerating the transition to sustainable transportation.
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Why launch in Denmark
Currently advantageous tax system for EV's Climate and environmentally conscious Government Mature in Sustainable energy - 20% wind energy High taxes on cars and petrol Short distances Educated population ready for change 3 3
Paradigm shift
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Better Place Solution Elements 5 Out and about Charge Spots Cost-effective Standards compliant Networked & intelligent User-friendly design Over-the-air upgrades Backoffice Scalable, distributed software architecture supports mass scale messages between end points of charging network, BPLC back-office, and utility interface. In hand, in the car Behind the scenes Driver Services Trip planning Charge scheduling Battery swap scheduling Road-side assistance Battery Switch Convenient Extends range Enables battery life management
Better Place brings together all elements (charging infrastructure, charging management and user services) together to enable EV adoption that meets both consumer and utility requirements. Key message – assets in the field Capabilities in the car – user friendly Behind the scenes control center, customer billing & settlements ‹#›
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Charging when the wind blows
7 AutOS Intelligent charge control Grid management Intelligent charging Control Center Charge plan – follows production of renewable energy Monitor battery level
NB! Charging intelligently = when needed, when utility infrastructure can handle it, AND WHENEVER RENEWABLE ENERGY IS AVAILABLE (not just at night!) The flexibility in our system supports the power suppliers (In DK: DONG) ability to put renewable energy into the system. NB! THIS MODEL IS SIMPLIFIED – DONG ENERGY IS LEFT OUT, BUT IN DK DONG ENERGY WILL BE MANAGING GRID ‹#›
Managing the grid: The challenge of the EV
8 EV charged without intelligent charging Intelligent charging follows highest availability of renewable energy Extra power needed for charging EVs Normal power expenditure
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Managed EV Services Ecosystem 9 battery switch stations single-unit residences (smart metering/HAN) multi-unit residences utility office buildings public charge spots utility API charging API EV charge management back office & analytics SCADA energy supply load management system planning EV driver API EV network management LCC retail space power lines 2-way communications EV driver services
Our biz is to provide managed EV services to utilities and consumers Integrates entire EV chain (grid, charge spot, driver) Manages all control and customer data to meet operational needs Scalable, high-performance, distributed architecture Communication servers support 200,000+ connections/network Leading distributed message bus (50,000+ msg/sec) ‹#›
Better Place EV charging demo at COP15 and deployment of 1K charge spots in Denmark by 2010
Copenhagen street-side charge spots
Denmark – 10 charge points installed 100 charge points planned for Q4 2009 1000 charge points planned for 2010 Australia – Currently in planning for 2011 network planning and deployment of. ‹#›
Denmark: BP deployment featured at COP 15 (1000+ CS deployment in 2010)
Street-side charge spots CPH Fire Dept. Renault Fluence ZE demo cars Charge location map Service Control Center
55 charge spots, user site/manual, various PEV’s, fleets, 4 Renault Fluences pre-production prototypes, SCC Avis Insurance company TrygVesta, which will offer a 40% discount on insurance premiums ‹#›
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