Visionik a world class provider of interactive TV services DTU 7.11.2003
Visionik a world class provider of interactive TV services DTU 7.11.2003
About Visionik
In June 2002 NDS acquired the majority position of Visionik.
Visionik has been a pioneer in developing interactive TV services and solutions for cable, satellite and terrestrial platforms since 1996.
Our services are running on more than 20 networks across the globe.
We have extensive experience with major APIs.
Visionik employs 45 people and is based in Copenhagen, Denmark.
Visionik clients
Areas of focus
Games
Visionik games
Branded games Enhanced TV
ROFL
FIFA
Interactive advertising
Sports Betting Platform Services
EPG
News/Weather
Email/Chat
PPV
Music Browser
Enhanced TV
Turning TV viewing into a new and even more compelling experience by enhancing broadcasting content and traditional programming.
The Enhanced TV group
Combines broadcast content and traditional programming with interactive elements to bring a new dimension to television as it is known today….
Delivers content editing tools for producers.
ROFL – a case study
Client: Danish Broadcasting Corporation.
First truly live enhanced TV show on consumer issues.
Target group: 10 – 16 year olds.
Broadcast during Spring 2001 on cable and satellite networks in Denmark.
ROFL - interactive features
Choosing different video streams Participating in a quiz Participating in a survey Getting more information
ROFL – time spent on interactive features
8% 13% 10% 52% 11% Reading extra information Activating X-cam Choosing among 3 angles Quiz participation Survey participation ROFL- the first truly live enhanced TV show on consumer issues
ROFL - results
On average 52 % of the target group watched the show.
The show reached an average of 28% of all viewers at that time.
*Source: Gallup TV Meter, in the period January 27 – May 29, 2001
Honored by the industry:
the Electronic MultiMedia Award (EMMA) in 2000.
the IBC Nombre d’Or award in 2001.
FIFA World Cup 2002 – case study
Client: Arab Radio and Television (ART).
ART offered subscribers an extended service for the Football World Cup 2002 (FIFA) event that enriched their viewers’ TV experience.
FIFA – interactive features
Choosing different video streams Getting more information Getting statistics Up-to-date news around the clock
FIFA - results
Launched in time for the Football World Cup, this cutting-edge sports service provided added value.
Strong return on investment as ART can re-use the components on which this service is built for almost any other sporting event.
Content editing tool allowing ART to manually create, update and publish content.
Fully automated input of content provided by Reuters, and dynamically updated through Visionik’s proven software, ensured constantly fresh content and a true interactive experience.
Interactive advertising
Internet sports betting
Fast and relatively easy to use
Live betting available
Fixed odds and spread betting
Personalised service
Online account creation Massive international industry
All major bookmakers are present
All sports covered
Huge amount of information and systems
iTV sports betting
Lengthy registration process
In the UK, only Skybet is broadcast linked
Attempt to recreate Internet on TV
Uninspiring user experience
Major bookmakers in the UK
Successful French racing service
Satellite and cable presence
Same account as Internet
Large increase in usage
iTV sports betting
New customer acquisition :
iTV sports betting
Discrete and common Interface :
One click to hide, or show, the service
Same bet interface for all bet types
iTV sports betting
Linked to action betting :
Bets prompted to the user
Easy navigation and displaying of bet information
iTV sports betting
Contextual betting :
Simple menu selection
Simple navigation of available bets
Comments