The eSafety Initiative of the European Commission1 Position of the European Automobile Manufacturers Association (ACEA) Ivan Hodac Secretary General
The eSafety Initiative of the European Commission
1 Position of the European Automobile Manufacturers Association (ACEA) Ivan Hodac Secretary General
1 Good Morning, Madame Commissioner, Ministers, ...... Thank you very much ...... PUSH BUTTON
Why are we discussing road safety?
2 Every day, road traffic accidents cause 3.000 fatalities worldwide, including 500 children. About 95% of accidents depend on driver errors …. but also a large number is related to bad road design and conditions In spite of huge success in reducing accidents the number is still too high
2 Why are we discussing "Road Safety"? Every day, road traffic accidents cause 3.000 fatalities worldwide, including 500 children. about 95 % of accidents depend on driver errors …. but also a large number is related to bad road design and conditions PUSH BUTTON In spite of huge success in reducing accidents the number is still too high PUSH BUTTON
Objectives of eSafety
3 Cut the number of fatal traffic accidents by another half by 2010 Using an integrated approach and hold all stakeholders equally responsible Make the benefits of eSafety known and create customer interest and demand
3 Objectives of eSafety Cut the number of fatal traffic accidents by half by2010 Over the last 30 years the number of fatalities has already been cut by half in spite of a triplication in road traffic Using an integrated approach and hold all stakeholders equally responsible. Make the benefits of eSafety known and create customer interest and demand PUSH BUTTON
The Role of Intelligent Systems (ITS/ICT)
4 Most progress of reducing serious road accidents has been reached through passive safety (safety cells, airbag, seat belt usage, etc.), active safety (ABS, ESC) but also through control and enforcement as well as driver awareness and training. Networked systems are on the rise but necessary parallel investments in infrastructure lack behind in many countries The European eSafety Program is a key promoter of intelligent safety systems for both vehicle and infrastructure
4 Role of Intelligent Transportation Systems Most progress of reducing serious road accidents has been reached through passive safety (safety cells, airbag, seat belt usage, etc.), active safety (ABS, ESC) but also through control and enforcement as well as driver awareness and training. Furthermore advanced driver assistance systems as ACC (Adaptive Cruise Control) and LDW (Lane Departure Warning) are available since several years now, especially in trucks. Networked systems are on the rise but have a problem with ramp up to significant usage. Networked systems require parallel investments in infrastructure. As these investments largely lack behind in many countries it is necessary to also present a 10 year road map for the necessary planning security. The European eSafety Program is a key promoter of intelligent safety systems for both vehicle and infrastructure PUSH BUTTON
The eSafety Program
5 User Outreach eCall Driving Group (1) Real-Time Traffic and Travel Information Heavy-Duty Vehicles The Completed WGs Human Machine Interaction Accident Causation Analysis WG Digital Maps Steering Committee Chair: A.Vits, EC, I.Hodac, ACEA, A.van Zyl, ERTICO Plenary Sessions HL Meetings eSafety Support Active New International Cooperation Chair: N.N. Research & Technological Development Chair: U.Palmquist EUCAR Communications (V2V/V2I) Chair: U.Daniel Bosch eCall Driving Real-Time Traffic and Travel Information Group ICT For Cleaner Mobility Chair: P.Kompfner ERTICO W.Reinhardt ACEA Service Oriented Architectures Chair: Tbd Implementation Road Map Chair: H.J.Mäurer DEKRA R.Kulmala VTT Research & Technological Development Chair: U.Palmquist EUCAR Communications (V2V/V2I) Chair: U.Daniel RTTI (2) (Real-Time Travel and Traffic Information) Chair: A.Friedrich, Bosch ICT For Clean & Efficient Mobility Chair: P.Kompfner ERTICO W.Reinhardt ACEA S
5 This chart is probably known to everybody in this audiance. It just highlights the dimension of the eSafety program and the tremendous work related to it. I can only thank the chairs and the members of these groups for an excellent work done and/or still in progress. To summarize: PUSH BUTTON Europe is moving towards "safer, smarter and cleaner " mobility through eSafety, i2010 and RTD funding. The challenge is deployment PUSH BUTTON
A Glance into the Future
6 Galileo Satellite location based services GPS 3G/UMTS GSM/GPRS eCall Nomadic device Integration Night vision Open Platform/ GST, OSGi/ Java) Traffic Information/ Navigation Remote Diagnostics Wireless Charging V2V, V2I communication Distance/ Intersection/ Obstacle warning/ADAS ICT for Clean mobility Intelligent charging models, platooning, DSRC, Home control Adaptive headlights Seat belt reminders ESC Tolling Day time running lights Lane change/departure/ surrounding warning Adaptive Cruise Control) Electronic Billboard/RFID Edge Wi-Fi, WiMAX DSL, IP WAN TETRA, Satellite Closing velocity sensors Radar sensors Camera sensors Interlinked camera and radar
6 While this impressive chart builds up in the background let me say some words about some of the most promising technologies and applications and its potential roadblocks. First, navigation is key and when I say navigation I mean real-time dynamic traffic and travel information and guidance, in short RTTI. Navigation systems both mobile and embedded systems contribute to time and cost savings, help to avoid driving stress and traffic congestion. Secondary impacts relate to reduced rear impact collision accidents and optimized traffic flow management. Mobile navigation systems need to be safely integrated based on the new ESoP (European Statement of Principles). The RTTI project is supported by ACEA members. We will hear more about RTTI during this conference. I mentioned the potential role so-called nomadic devices can play in this context but there is one key concern and that is distraction. As long a nomadic devices could block the driver sight through unsafe installation on the
A Glance into the Future
7 Galileo Satellite location based services GPS 3G/UMTS GSM/GPRS eCall Nomadic device Integration Night vision Open Platform/ GST, OSGi/ Java) Traffic Information/ Navigation Remote Diagnostics Wireless Charging V2V, V2I communication Distance/ Intersection/ Obstacle warning/ADAS ICT for Clean mobility Intelligent charging models, platooning, DSRC, Home control Adaptive headlights Seat belt reminders ESC Tolling Day time running lights Lane change/departure/ surrounding warning Adaptive Cruise Control Electronic Billboard/RFID Edge Wi-Fi, WiMAX DSL, IP WAN TETRA, Satellite Closing velocity sensors Radar sensors Camera sensors Interlinked camera and radar
7 The third promising area is ADAS (Advanced Driver Assistance Systems). The emphasis here is on "assistance" as the driver has to stay in full responsibility for his driving. ADAS is the generic term for more than 15 stabilization and manoeuvring systems not all of them are yet available. Especially in trucks and busses ACC (Adaptive Cruise Control) and LDW (Lane Departure Warning) systems are available since several years now. ADAS will be discussed during this conference as well. Fourth, cooperative systems, meaning "Vehicle 2 Vehicle" and "Vehicle 2 Infrastructure" or in general "C 2 X" communication represent the future but also requires pre-investments in setting up the necessary infrastructure. As building a fully networked multi-way communication infrastructure does not generate short-term returns, innovative business models are required. Moreover, common standards and dedicated frequencies are a prerequisite for the success. eCall is a perfect example for a joint approach
The Innovation Paradox
8 The automotive industry is embedded in a highly competitive environment and is spending about 20 bn € on R&D per annum With all potential innovations included, the price of a vehicle would rise tremendously As a consequence innovations can only be realized Step-by-step, As an option Under global standards to improve economies of scale With better planning security beyond 2010
8 The automotive industry is embedded in a highly competitive environment and is spending about 20 bn € on R&D per annum Innovations are a means of differentiation and competitiveness … but not all innovations find a ready market or are affordable from the beginning but need to guarantee a positive return on investment With all potential innovations included, the price of a vehicle would rise tremendously As a consequence innovations can only be realized step-by-step, As an option Under global standards to enable economies of scale With better planning security PUSH BUTTON
What can we realistically expect?
9 Customers expect vehicles to be adequately safe. Safety equipment is further sold as an additional option and, therefore, depends on disposable income, awareness of the benefits as well as the political environment Networked systems (I2V,V2I, I2I) require major investments on the infrastructure side and clear business models … but Safety has its natural boundaries and cannot be driven ad infinitum
9 What can we realistically expect? Customers expect vehicles to be adequately safe. Active safety elements like ADAS will successively complement the passive safety standard when meeting customer demand Safety equipment is further sold as an additional option and, therefore, depends on disposable income, awareness of the benefits as well as the political environment HMI plays a crucial role, the consciousness for critical installations will grow EuroNCAP is not by all means suitable to promote eSafety as long as clear, objective,reliable and reproducable measurements are missing Networked systems (I2V,V2I, I2I) require major investments on the infrastructure side Vehicles as infrastructure "replacement" imply sufficient penetration and pre-financing PUSH BUTTON … but Safety has its natural boundaries and cannot be driven ad infinitum PUSH BUTTON
Position of ACEA
10 The safety of all road users, including car and truck drivers and passengers, motor-cyclists and bicyclists, as well as pedestrians is a prime concern of ACEA and its members Road safety can only be achieved by an Integrated Approach supported by cost/efficiency studies and impact analysis Innovations require a competitive environment as products need to stay affordable
10 Some words about the position of ACEA The safety of all road users, including car and truck drivers and passengers, motor-cyclists and bicyclists, as well as pedestrians is a prime concern of ACEA and its members Road safety can only be achieved by an Integrated Approach supported by cost/efficiency studies and impact analysis. This means that we need implementation roadmaps, roadmaps for vehicle technologies, which are available, and roadmaps for the infrastructure as well if the integrated approach is taken seriously. Innovations require a competitive environment as products need to stay affordable PUSH BUTTON
Position of ACEA
11 ADAS will complement passive and active safety measures A safe HMI is a key factor and is crucial To reduce costs pre-competitive cooperations and partnership are essential In addition to the road safety action programm, the road safety charter, the CARS21 initiative, the eSafety program is an excellent initiative
11 ADAS will complement passive and active safety measures A safe HMI is a key factor and is crucial To reduce costs pre-competitive cooperations and partnership are essential In addition to the road safety action programm, the road safety charter, the CARS21 initiative, the eSafety program is an excellent initiative PUSH BUTTON
Position of ACEA
12 The eSafety AWARE initiative is only a first step to disseminate the message ITS/ICT technologies have a secondary potential to positively contribute to a cleaner environment but the vehicle is only one cornerstone, which is deeply addressed, infrastructure and the driver are the others to be involved as well eCall has considerable potential to reduce fatalities and public spending on health care and social costs but all stakeholders need to cooperate and share the benefits to find a feasible business case. Last but not least, the driver is the master and not the „slave"
12 The eSafety AWARE initiative as a common pre-competitive communication platform is only a first step to disseminate the message ITS/ICT technologies have a secondary potential to positively contribute to a cleaner environment but the vehicle is only one of the three cornerstones in an integrated approach, which again is deeply addressed, infrastructure and the driver are the other two, which need to be involved as well eCall has considerable potential to reduce fatalities and public spending on health care and social costs but all stakeholders need to work together and share the benefits to find a feasible business case, which is still missing. Last but not least, the driver is the master and not the „slave" PUSH BUTTON
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