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HTMC | Hugh Taylor Marketing Communications Content Creation
Capabilities Overview
Agenda
Overview
The Challenge of Technology Mar-Com
Solving Your Communications Challenges
About Us
Hugh Taylor
Microsoft Experience
Capabilities
Clients
Our Approach to Content
Our Content Creation Strengths
* * www.hughtaylor.com
Overview
Content creator and communications advisor with deep knowledge of Microsoft technologies, culture, and organization:
Formerly PR Manager for Office Business Platform (SharePoint and Project) in the IW-PMG.
Award-winning technology writer.
Expertise:
Collaboration and productivity.
SOA, Interop, and standards.
Compliance and security.
Distinctive ability to communicate business value proposition of Microsoft solutions. * * www.hughtaylor.com
The Challenge: Making an Impact in Technology Mar-Com
How can you make an impact on today’s ITDMs and BDMs?
Emerging markets and technologies defy clear categorization.
Multiple buyer “personas” and subjective sources of influence in the purchasing process.
Economically-driven purchasing process for technologies with unproven financial value.
Cultural gaps between vendors, partners, buyers, and users.
Shifting media landscape and the blurring boundaries between customers, partners, analysts, bloggers, and other assorted characters.
Corporate I.T. under continual influence of consumer technology trends. * * www.hughtaylor.com
Solving Your Communications Challenges
Bridging the IT-Business communication divide… translating “techie” into English.
Financially-driven value propositions and hard-dollar ROI calculator development.
Putting the reader into the shoes of other stakeholders in the IT development, marketing, and purchasing processes.
* * www.hughtaylor.com
Hugh Taylor: A Unique Mar-Com Resource Seasoned Mar-Com Professional
Public Relations Manager for Office Business Platform (SharePoint/Project) IW-PMG
Social Software Evangelist, IBM Software Group
VP Marketing Communications, SOA Software
Author
Understanding Enterprise SOA
The Joy of SOX: Why Sarbanes-Oxley and Service-Oriented Architecture May the Best
Thing that Ever Happened to You
Event-Driven Architecture: How SOA Enables the Real-Time Enterprise
Teacher and Speaker
Faculty Member: Berkeley Law (Boalt Hall) and UC Berkeley School of Information
Trainer
Consultative Selling Course for IBM Global Sales Force
Written Communications Workshops for Jack-in-the-Box, Oakwood Worldwide, and Otis Elevator
Speaker
Microsoft SOA Conference
HP Technology Forum
Institute of Internal Auditors (IIA)
LotuSphere
MBA, Harvard University
Certified Information Security Manager (CISM)
Certified Industry Analyst Relations Professional (CIARP)
* * www.hughtaylor.com
Microsoft Experience
Information Worker Product Management Group
Social Computing Adoption Best Practices - White paper series
Reference Contact: Alina Fu, SharePoint Product Manager
Dynamics
The xRM Advantage for Solution Builders - White paper
Relational Productivity Applications: Leveraging Microsoft Dynamics CRM and SharePoint for Enhanced Business Impact - White paper
Reference Contact: Matt Valentine, Dynamics Extended CRM “xRM” Marketing
Standards & Interop
Optimal Approaches to the Use of Standards in Government I.T. – Position paper
Open Platform Message Leadership – Position paper
Public Sector Positioning and Messaging Framework
Office Open XML Cross-Platform Interoperability - Datasheet
Reference Contact: Wendy White, Director of Interop
* * www.hughtaylor.com
Our Content Creation Capabilities
White papers
Books
ROI calculators
Financial Analysis
By-line articles
Web content
Collaterals
Public relations * * www.hughtaylor.com
Our Clients
* * www.hughtaylor.com
Our Content Creation Approach
Business value-orientation
Technology-friendly
Audience-centric writing
Tone optimization
Listening, listening, listening
Iterative review and editorial process * * www.hughtaylor.com
Our Content Creation Strengths
Quick study
“Firedrill” proven
Writing in multiple voices, e.g.
Enterprise architect
Senior business management
Trendy social media maven
Thought-provoking, fun concepts, e.g.
“Weapons of SaaS Destruction” (Published in Sandhill.com)
“The Triumph of the Ho-Hum SOA” (Published in SOA World)
“SOX in the Age of SOA” (Cover story in SOA World)
“Agile Compliance” (Cover Story in Align Journal)
* * www.hughtaylor.com
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