Chapter 20 Enterprise and industrial policy Tourism in Iceland
Chapter 20 Enterprise and industrial policy Tourism in Iceland
Tourism in the context of general economic development?
Tourism generates about 17% of foreign exchange revenues ranking third after marine products and aluminium/industrial export One of the fastest growing industries in Iceland Expected tourism arrivals in 2011 based on forcast from airlines 600.000 Tourism arrivals in 2001 were about 300.000 Main problems are low profitability, seasonality and lack of tourism infrastructure at important tourism destinations
Share of tourism in Iceland’s GDP and share in total export revenue
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Employment in tourism
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Seasonality
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Main priorities with regard to tourism development
To increase the profitability of the tourism sector Systematic development of tourist destinations, effective product development, and promotion and advertising work so as to create the opportunity to lengthen the tourist season, reduce seasonal fluctuations, and contribute to better distribution of tourists throughout the country; to enhance quality, professionalism, safety, and environment-awareness in the tourism sector; to define and maintain Iceland’s uniqueness as a tourist destination, in part through effective analysis and research.
Four main objectives in tourism depend on:
Infrastructure
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Infrastructure
Nature is the single most importan aspect influencing decision to visit Iceland - mentioned by 82% of visitors Managing and protecting natural environment main priority as well as ensuring quality New measures: Funding of infrastructure development under way: Parlamentary resolutions for a Tourist site protection fund with a passenger and accommodation fee. Measures to increase and ensure quality in tourism through new quality and environmental system – VAKINN Based on New Zealands Qualmark system
Surveys, research, forecasting
Tourism Satillite Accounts available from 2000 Importance of ensuring Measures under way to ensure stronger tourism research Research and knowledge transfer critical for developing high quality tourism Measures TSA agreement with Statistical Bureau Strategic overview of tourism research Mapping of tourism
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